RCD Mallorca launches 'Espires', its new digital loyalty program
RCD Mallorca has introduced its new digital loyalty program, called 'Espires'. This program aims to reward fans with discounts, trips and exclusive experiences.
How does 'Espires' work?
'Espires' is a virtual currency that can be accumulated through various interactions with the Mallorcan ecosystem. Fans can earn 'Espires' by attending matches, renewing their season ticket, making purchases at official stores and other affiliated services.
What benefits does 'Espires' offer?
Fans who accumulate 'Espires' can unlock discounts, trips with the first team and exclusive experiences. The program is structured in four progressive levels according to the user's activity.
What does the club say about 'Espires'?
RCD Mallorca has specified that the project will be rolled out in a gradual manner. In the first phase, fans will be able to accumulate points for their purchases, although the option to exchange them at the stadium will be activated in a second phase.
What's next?
The club has announced that it will integrate the sum of 'Espires' for online ticket purchases, stadium tours and point exchange at the food and drink bar in the near future.
Current context
RCD Mallorca is in the 2026-2027 season, after finishing the previous season in 14th place in the league with 35 points. The club is currently 44 points behind the leaders, Barcelona. Additionally, the team has several injured players, including Samuel Almeida Costa, Ivan Cuellar Sacristan, Vedat Muriqi, Manuel Morlanes, Pablo Maffeo and Javi Llabrés.
Conclusion
RCD Mallorca has launched its new digital loyalty program, 'Espires', which aims to reward fans with discounts, trips and exclusive experiences. The program is structured in four progressive levels and will be rolled out in a gradual manner.
